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Kiehl’s Unveils Fourth Earth Day Series

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By: Jamie Matusow

Editor-in-Chief

 
Kiehl’s Since 1851 prides itself on its eco-friendly and recycling initiatives. Staying true to its mission, four “Friends of Kiehl’s” have created Limited Edition labels for the brand’s Rare Earth Deep Pore Cleansing Masque ($23), made with fair trade Amazonian White Clay from the Marajo Islands. The limited edition Masque series features earth-inspired designs by socially conscious influencers. This year’s partners include Florence Welch, Mark Ruffalo, Rosario Dawson and Spike Lee and children, Satchel and Jackson Lee (whose design is shown here). All net proceeds from this fourth Earth Day campaign benefit Recycle Across America, a not-for-profit organization. In addition, Kiehl’s donated $100,000 to the organization in honor of Earth Day.
 
More info: www.kiehls.com

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